Keys 369 is a sales transformation partner for first-time and boutique Dubai developers — deploying an engine built over 30 years of institutional experience, so your project sells without you building that capability yourself.
First-time and boutique developers rarely lack good projects. What's hard is the machine that sells them.
A sales engine is needed, but permanent overhead is hard to justify. Building in-house takes around six months, leaks capital, and creates severance liabilities once the project sells out.
International developers from India, Europe, and the UK face years of regulatory delay building local distribution in Dubai from scratch.
Traditional master brokerages resist white-label arrangements and put their own brand front and center — leaving the developer's long-term brand equity diluted.
Build–Operate–Transfer: we embed a sales team inside your organization, then execute a structured handover — best for scaling developers building long-term local operations. White-Label Sales Operations: we take over the sales operation, drive it to sell-out, then step away cleanly — best for boutique developers who need execution now.
The 3E model is ours — three questions, asked continuously, across every part of the engagement.
Are the right actions being taken?
Are those actions achieving results?
Are results achieved with optimal resources?
Setup — white-label CRM, broker policy, and channel activation put in place before launch.
Launch — public go-to-market, channel-partner events, and early momentum on interest and reservations.
Peak resistance — where early momentum fades and experience matters most; managed with three decades of distribution discipline.
Handover — data, trained staff, and playbooks transferred back to the developer.
Reset — the operating system resets and redeploys for the next engagement.
Every mandate is scoped to the project, so exact terms are agreed case by case. The structure below is illustrative of how engagements are typically built.
A fixed monthly fee for dedicated time and execution — straightforward, predictable, and independent of sales outcomes.
A base retainer paired with an additional fee earned only when agreed sales results are actually delivered.
A private advisory for investors and family offices building real estate positions in Dubai — built on exclusive project access and a network earned over more than a decade.
Keys 369 Realty does not run open listings. Current opportunities are shared directly, based on a conversation about what you're looking to achieve.
Direct control over select projects, secured through long-standing developer and owner relationships rather than open-market listings.
Thirty years in sales, over a decade in this market. Every conversation is handled personally, start to close.
For landowners developing in Dubai without a local presence, Keys 369 acts as the single accountable relationship — coordinating a vetted specialist network across the full project lifecycle, with sales and distribution led directly by us.
Legal, DLD processes, approvals, and construction and interior contractors — coordinated through our specialist network so you're never chasing multiple parties.
The one part of the stack we execute ourselves, backed by AED 4.3 billion in delivered revenue and a broker network across EMEA and South Asia.
The practice is intentionally limited to a small number of concurrent family office mandates — built for continuity and confidentiality, not volume.
A maximum of three concurrent mandates. Single point of permanent contact, no account handoffs, and discreet, isolated deal communication throughout.
Support for multi-layered entity structures — SPVs, DIFC and ADGM foundations — aligned with how your office already holds assets.
Off-market sourcing, rigorous underwriting (IRR, DCF, cap-rate sensitivity, stress-testing), and structured due diligence through to a secured acquisition.
For full-building assets, we take responsibility for leasing, tenant relations, and overseeing third-party operators against the standard your office sets.
When the mandate calls for it — repositioning, refinancing, or a full exit — timed and executed to your requirement.
The same three questions we hold ourselves to on every engagement, defined for a mandate rather than a sales floor.
The time genuinely devoted to your mandate, not spread thin across volume.
Results delivered against what your office actually set out to achieve.
The judgment and skill brought to every decision on your behalf.
Led by Sasikumar Cherukat, Founder & Chief Sales Officer — over AED 4.3 billion in real estate transactions delivered across Dubai's leading developers.
View LinkedIn ProfileThree decades of distribution architecture across the India–UAE corridor — direct access to family offices, elite brokers, and HNW buyer channels across the subcontinent's key wealth centers.
Engineered go-to-market strategy, pricing and channel activation for the region's first wellness hotel apartment project, opening it to GCC and international broker networks.
AED 1.85 billion in real estate transactions across landmark master developments, leading a senior sales team and a broker network spanning EMEA and South Asia.
AED 1.51 billion in sales revenue, with broker productivity lifted through structured, KPI-driven coaching.
Repositioned pricing and product narrative to capture international buyer demand across a luxury residential portfolio.
Looking to scale your project's sales — without scaling your stress?Reach out directly — current opportunities and suitability are discussed privately, tailored to what you're looking for.